By Von Cofie
Renowned music executive and producer, Collins Ajereh, popularly known as Don Jazzy has said that partnering the international recording company, Universal Music Group,UMG, would help to elevate African music on the global stage. Don Jazzy made this assertion, while announcing signing a partnership deal with Universal Music Group.
UMG, in a statement earlier in the week announced finalizing the acquisition of a controlling interest in Don Jazzy’s Mavin Records. It further stated that the deal remains subject to regulatory approval and is expected to close by the end of March 2024.
Confirming the development in a statement posted on his Instagram page, the popular music executive described the partnership as ‘a new chapter in our journey.’
His words: “This partnership is a milestone that recognizes our collective talent and hard work, aiming to elevate African music on the global stage. I’m thrilled to announce that Mavin Records has partnered with Universal Music Group, marking a new chapter in our journey.
“Our collaboration with UMG will bring more music, innovation and opportunities, allowing us to showcase African talent worldwide. While we embark on this exciting new path, our core mission and values will remain intact, ensuring that the essence of Mavin and our commitment to pushing musical boundaries continue to thrive.
This step forward is a testament to the dedication of our artists, staff and importantly our fans, whose unwavering support has been instrumental in reaching this moment. Together, we look forward to making history, breaking more records and building a lasting legacy,” Mavin records boss wrote on IG.
This breakthrough is coming five years after UMG signed Mavin records’ first lady, Tiwa Savage, on the understanding that the songstress’ future music would be released by UMG in over 60 countries.
SOURCE: Dklassgh.Com
